BUSINESS LISTINGS & CITATIONS / NEW ZEALAND
Business listings that tell the same story.
Keep your name, phone number, website and service information consistent across relevant directories. Accurate details help customers find the business they intended to contact.
THE BUSINESS CASE
One reliable set of business information.
A changed number or an old address can keep circulating long after your business has moved on. We start with the details you confirm, review the relevant listings and identify information that needs correction. Directory work then supports the same services and contact details as your website and Google profile.
Explore the service scope, process and package information below. We can help you decide how this fits alongside your existing website and marketing.
01 / IN DETAIL
Business directory listings and citation management
A business citation is a reference to your business information on another website, often including a name, phone number, website and address or service details. Relevant directory listings can help customers discover and verify your business. The information needs to be accurate enough to use.
We begin with a dependable record of your public details. If the business has changed name, moved or used more than one phone number, those older versions help identify records that need attention. Submitting new listings without understanding existing ones can leave conflicting information in circulation.
02 / IN DETAIL
Choose accuracy and relevance over a directory count
Directory work should focus on the agreed coverage and on records that make sense for the business. Categories and descriptions need to reflect real services. A listing is not an opportunity to invent a local office or claim services the business does not provide.
Some directories allow immediate edits; others require verification, account access or publisher review. We identify those dependencies and keep a record of the work. Search engines decide how they use third-party information, so a directory submission is not a promise of a ranking improvement.
03 / IN DETAIL
Keep listings aligned when business details change
A new website, contact number or public location can affect more than the main site. The Google profile and existing directories may still display older details. Tell us about planned changes so they can be considered as one update rather than a series of disconnected fixes.
Ownership and verification arrangements also matter. Your business should retain appropriate access to its important profiles. Where a record cannot be changed directly, the next step may be a publisher request rather than another duplicate listing.
04 / IN DETAIL
Directory work within the Business Growth Pack
The New Zealand Business Growth Pack includes work across 45+ directories alongside Google Business Profile optimisation and four Facebook posts per month. It is intended to bring recurring local marketing tasks into one managed programme at NZ$249 plus GST per month.
Historical projects may have used a different number of directories from the current package. The package inclusions shown for a new subscription take precedence for that purchase. Discuss any existing listings, duplicate records or business changes before starting so the work can be prioritised sensibly.
SERVICE SCOPE
What the work covers
01
Confirm the essentials
Check your business name, public address or service area, phone, website and preferred description.
02
Relevant coverage
Create or improve listings in the directories included in the agreed scope.
03
Accuracy checks
Look for duplicate or inconsistent information and identify records that need correction.
04
Keep a record
Document the listing work so future business changes can be managed more consistently.
05 / IN DETAIL
Related project: JWL Drainage
A FEW PRACTICAL ANSWERS
Questions, answered.
Is this included in the Business Growth Pack?
Will directory listings guarantee rankings?
What if our address changes?
Discuss your business listings & citations requirements
Tell us about your current website, your main services and the work you want more of. We will help identify the appropriate scope and explain what needs to happen before starting.