SOCIAL MEDIA ADVERTISING / NEW ZEALAND

Social advertising with a reason to respond.

Facebook and Instagram campaigns work best with a clear offer. We connect the audience, creative and next step around the outcome your business needs.

THE BUSINESS CASE

Start with the offer. Then build the campaign.

Before choosing an audience or format, we look at why someone would respond. A useful offer, relevant creative and a suitable destination give a campaign direction. We manage delivery and review the available response data so future decisions are informed by more than reach alone.

Explore the service scope, process and package information below. We can help you decide how this fits alongside your existing website and marketing.

01 / IN DETAIL

Facebook and Instagram advertising for your offer

Paid social advertising can introduce your business to people who are not already searching for it. The campaign needs a clear reason to stop, a relevant offer and an easy response path. We start with the product or service, the audience and the action you want someone to take.

A local quotation campaign, a product promotion and a brand-awareness campaign require different messages and measures of success. We establish that objective before selecting formats and creative. The campaign should fit the business’s capacity to handle enquiries or fulfil orders.

02 / IN DETAIL

Creative, targeting and the enquiry journey

The visual and the copy need to work together. We develop a clear message, use suitable brand assets and connect the ad to a relevant page or agreed enquiry route. When genuine product or project photographs are available, they can help explain the offer more specifically.

Targeting is reviewed alongside the offer rather than used as a substitute for it. Location, audience settings and exclusions should support the market you can actually serve. We also consider whether a new prospect needs more information before contacting you, or whether a simple lead form is appropriate.

03 / IN DETAIL

Testing without losing sight of the business goal

Creative tests are most useful when they answer a defined question: which message creates relevant interest, which format explains the service or which response path produces better enquiries. Changing many things at once can make results harder to interpret.

We review the available campaign data and your feedback about the responses. Cheap clicks do not necessarily mean suitable customers. Where conversion tracking is limited, we explain that limitation and use the evidence available rather than presenting an incomplete number as a full account of performance.

04 / IN DETAIL

What to prepare before a campaign starts

Bring your offer, website address, brand files and any real images that can be used with permission. We need to understand eligibility, service boundaries, availability and how enquiries will be followed up. The business should approve claims and promotional details before publication.

The existing Social Ads checkout accepts budget selections in NZ$100 increments. Confirm the management scope, creative requirements and advertising budget before choosing a payment amount. Ongoing social posting is a separate service, although the two can be planned together for consistency.

SERVICE SCOPE

What the work covers

Audience and offer

Define who the campaign should reach and why the message is relevant to them.

Creative and copy

Develop brand-aligned advertising with a clear offer, useful information and a direct next step.

Campaign management

Manage setup, budget allocation and ongoing changes based on campaign performance.

Measurement

Review enquiries and available conversion data alongside reach and engagement to understand the result in context.

CLEAR PRICING

Social media advertising packages

New Zealand prices are in NZD, excluding GST. Compare the inclusions and confirm your scope before subscribing.

NZ PACKAGE

Social Ads

Choose your budget

+ GST / month

Budget in NZ$100 increments
Facebook and Instagram campaigns
Confirm scope before purchase

05 / IN DETAIL

Related project: Dovetail Solutions

A focused one-week LinkedIn advertising test for a New Zealand supplier of safety, first-aid and workplace-compliance products. Read the client story and project details →

A FEW PRACTICAL ANSWERS

Questions, answered.

Which platforms do you support?

Facebook and Instagram are the core platforms. Other channels can be discussed when they fit your audience.

Can you create the advertising content?

Yes. Creative and copy are part of the campaign planning process, with scope agreed before work begins.

Is boosting a post enough?

Boosting can serve a limited purpose. A managed campaign gives more deliberate control over objectives, audiences, creative and measurement.

Discuss your social media advertising requirements

Tell us about your current website, your main services and the work you want more of. We will help identify the appropriate scope and explain what needs to happen before starting.