LINKEDIN ADVERTISING / NEW ZEALAND
LinkedIn advertising for considered business decisions.
Reach relevant roles, industries and organisations with an offer that makes sense to professional buyers. We plan campaigns around the people involved in choosing your services.
THE BUSINESS CASE
Make your expertise relevant to the buyer.
Business buyers need to understand the value of a conversation before making time for one. We connect your proposition to a defined audience and a useful response path, whether that is a service enquiry or a more detailed introduction. Campaign reporting distinguishes attention from actual enquiries.
Explore the service scope, process and package information below. We can help you decide how this fits alongside your existing website and marketing.
01 / IN DETAIL
LinkedIn advertising for business-to-business audiences
LinkedIn can be useful when professional roles, industries and organisations help define the people you need to reach. A campaign for procurement staff has a different purpose from a broad consumer promotion. We clarify the buying group, the offer and the next step before building the audience.
B2B decisions often involve more than one conversation. An introduction to a relevant product range, a practical resource or a service explanation may be a more suitable first step than asking every new visitor to commit immediately. The campaign objective should reflect that buying process.
02 / IN DETAIL
Audience definition and professional creative
We discuss roles, functions, seniority, sectors and the business types relevant to your offer. Geographic coverage still matters, but it should not unnecessarily exclude organisations you can serve. Campaign structure can separate product lines or audiences when they need different messaging.
Creative should make the business value understandable without overstating what a product or service can achieve. We connect ads to relevant pages so a visitor can continue the same enquiry. Product details, claims and any downloadable content need to be approved by your business before launch.
03 / IN DETAIL
What the Dovetail Solutions project demonstrates
Our Dovetail Solutions case study describes a one-week LinkedIn campaign for a New Zealand safety-products supplier. Four product categories had separate campaigns, giving the client a way to compare response across survival equipment, spill kits, first aid and eye-wash products.
The reported figures from that historical test measure impressions and website clicks. They should not be relabelled as sales or qualified leads without supporting data. The useful lesson is the structure of the test: a clear audience, distinct product messages and a defined period for reviewing the response.
04 / IN DETAIL
Budget and follow-up expectations
The current LinkedIn Ads checkout uses NZ$100 budget increments. We agree the campaign scope and how that budget will be allocated before you proceed. Additional landing pages, content production or lead-management work should be identified separately.
Your team needs to know what happens after a response arrives. The speed and quality of follow-up influence whether interest becomes a useful conversation. We review campaign performance alongside feedback about the organisations responding, rather than treating click volume as the only measure of success.
SERVICE SCOPE
What the work covers
01
Audience definition
Build targeting around the professional roles and sectors that fit your offer.
02
Professional creative
Present a specific business benefit with clear copy and a consistent visual standard.
03
Campaign setup
Organise the campaign around the agreed objective, budget and enquiry route.
04
Lead-quality review
Look beyond the number of responses to whether enquiries match the type of work you want.
CLEAR PRICING
LinkedIn advertising packages
New Zealand prices are in NZD, excluding GST. Compare the inclusions and confirm your scope before subscribing.
NZ PACKAGE
LinkedIn Ads
Choose your budget
+ GST / month
- Budget in NZ$100 increments
- Professional audience targeting
- Confirm scope before purchase
05 / IN DETAIL
Related project: Dovetail Solutions
A FEW PRACTICAL ANSWERS
Questions, answered.
Is LinkedIn right for every business?
Can I choose my budget?
What happens after a lead arrives?
Discuss your linkedin advertising requirements
Tell us about your current website, your main services and the work you want more of. We will help identify the appropriate scope and explain what needs to happen before starting.