CASE STUDY / GOOGLE BUSINESS PROFILE OPTIMISATION
Dynamic Decorating
Making a Palmerston North painting and decorating business more visible to customers looking for its residential and commercial services.
INDUSTRY
Painting & decorating
MARKET
Palmerston North & Manawatū
OUR WORK
Google Business Profile optimisation
01 / IN DETAIL
About Dynamic Decorating
Dynamic Decorating is a Palmerston North painting and decorating business serving the Manawatū region. Its current website describes residential, commercial and school painting, with work across interior and exterior projects, renovations and new builds.
The original OnlineNZ brief also described roof painting, plastering and restoration work. That broad service mix required more than a generic painter listing: customers needed to understand the types of projects the team could undertake and how those services related to their own requirements.
02 / IN DETAIL
The challenge: limited visibility across painting searches
The original project review found the business frequently outside the top three Maps results for important painting-related searches. Its profile had incomplete service and coverage information, while directory details and ongoing profile activity needed attention.
The commercial objective was to improve how the business appeared when prospective customers looked for relevant painting work. The project focused on connecting a strong local service offering with clearer online information and a regular management process.
03 / IN DETAIL
Our work: service information and consistent maintenance
OnlineNZ reviewed categories, the business description, service information and coverage, then reorganised the profile around the painting and decorating work described in the brief. Imagery and branding were updated as part of the profile improvements.
Directory records were added or corrected during the project. Weekly Google posts, search monitoring and monthly reporting supported the initial optimisation. These tasks helped keep the profile active and gave the business a clearer view of what was being worked on and how visibility was changing.
04 / IN DETAIL
Project results
The original case study reported first-position results across several painting-related queries and a 220% increase in calls from Google Maps in the first month. The listed search themes included interior painting, exterior painting, roof painting and commercial painting.
The percentage is a historical project claim from the original case study; the underlying call totals are not published on this page. It should be read in that context rather than as a predicted return from a new package. Different businesses and starting positions can produce different outcomes.
05 / IN DETAIL
Why this project mattered
Painting customers often compare the type of work, the finish they want and the suitability of a contractor for their property. A profile that describes the relevant services gives them more useful information than a broad category alone.
This project demonstrates how service clarity, consistent business records and ongoing updates can be brought together for a local trade. The approach begins with the actual business and its customer questions, then uses the profile and supporting information to answer them more effectively.
Explore the business and the service
Project results describe the engagement reported in our original case study. They are not current rankings or a promise of results for another business.
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